The CBT blockchain rewards program aims to revolutionize existing loyalty programs by allowing for the efficient use of a cryptocurrency token without the need for a major financial infrastructure overhaul. It also addresses the issue of unredeemed reward points, eliminating the liability for businesses.

CBT, as an emerging cryptocurrency, focuses on enhancing micropayments and it is predicted that all loyalty programs will eventually migrate to blockchain. The rapidly changing business rewards industry and evolving customer expectations drive the need for innovation. The CBT blockchain rewards program not only enables more businesses to explore its capabilities but also has the potential to transform the future of small businesses.

DigitalFlyer® SA and CBT (Community Business Token) have successfully developed a digital marketplace for both B2C (business to customer) and B2B (business to business) transactions. This marketplace utilizes its own blockchain rewards token, the CBT token, which can be easily implemented in any rewards program, making it simple and cost-effective.