KOLnet is a launchpad platform that helps early-stage projects optimize their marketing strategy through Initial Marketing Offerings (IMOs). The platform automates the verification of marketing work and token settlement through Proof of Marketing (POM). It also provides an intuitive and user-friendly way to verify the marketing performance of Key Opinion Leaders (KOLS).

In the future, post-launch projects will have the option to lock their discounted native tokens or stable coins into a KOLnet pool. This will allow KOLS to join and contribute to the marketing value of the projects. By enhancing token economies through marketing, projects can experience growth in their campaign, increase brand advocacy, raise product awareness, and drive purchase decisions.