$MLT is the token of MILC Platform on Ethereum and BNB Chain. MILC Platform is a media industry content licensing project that aims to tokenize the media industry. 

Information and entertainment unite the world. Millions of hours of quality video content are created every year, yet the current process for licensing and distribution is so archaic that much of it is left collecting dust in storage rooms.

How does MILC solve these challenges?

Content creators, buyers, and distributors still operate in offline regional environments, making discovery, networking, negotiating deals, and transacting commercials slow and inefficient ordeals that unnecessarily raise costs by 30-50%, if not more.

And for the first time, MILC will build a bridge between the audience and the content creators, buyers, and distributors. This connection will allow the audience to directly impact and receive benefits from the creation & distribution of quality new content.

MILC platform aims to provide the industry with an open new marketplace for every professional and non-professional content provider and buyer that incorporates cutting-edge broadcast, blockchain, and AI technology, which can become a game-changer for the entire media content industry.

It solves four fundamentally important challenges of the global media industry: 

• Global availability
• Discovery process for buyers
• Complex licensing
• Early feedback from viewers

Currently, the standardization of licenses is one of the biggest problems faced by the media industry. This problem will be greatly reduced with MILC providing a licensing standard for such content and will also reduce the time and cost involved with it.

Team 20 000 000 Advisors 10 000 000 Private Sale 57 000 000 Public Sale 3 000 000 Marketing & Liquidity 56 000 000 Foundation Reserves 35 000 000 MILC Swap 19 000 000

Total Supply 200M MLT Initial Circ. Supply 33.2M MLT

The MILC Project is under the development and supervision of Welt der Wunder TV, an independent entertainment free-to-air TV network in Germany and Switzerland, based in Munich and Zug. Welt der Wunder is a well-known media brand in the DACH region and has been active in the market for more than 25 years. It has professional media networks all over the world, with self-produced programs being sold in over 100 countries. Welt der Wunder TV has its own program library, which was valued by EY (Ernst & Young) at around EUR 48 M in November 2020. The many years of experience as a producer, as a seller and buyer form the basis of the project called MILC (Media Industry Licensing Content).

Together with the Swiss television SRF and its technical division SwissTXT, the MILC Platform has been developed and maintained since 2017.

Hendrik Hey is CEO of Welt der Wunder GmbH and the MILC Platform.

Two years ago, the first minimum viable product (MVP) was implemented into the structures of both networks and under real daily operating conditions, constantly tested and transformed into a fully operative Media Asset Management System, including a complex content sharing platform.

With MILC Media Professionals can access professional media content without further middlemen and obtain media licenses via Smart Contract. This way complicated legal and notary issues will be eliminated.