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$VOW is the solution for global crypto adoption. Retailers lose $7 trillion of revenue each year through discounting, and $VOW captures this lost value. The blockchain industry has struggled to attract retail adoption, with limited real crypto acceptance. Most "crypto acceptance" involves using crypto debit cards or crypto/fiat gateways, settling in fiat. There are three main reasons why retailers don't accept crypto: volatility, slow transactions, and lack of public demand. However, VOW addresses all three issues simultaneously. VOW is a token with limited supply and its core utility lies in the ability to distribute unique discount vouchers denominated in v$ (v£ or v€) when locked in the Vow Smart contract. These vouchers are built on a Layer 2 (Aventus), ensuring instant and gas-free transactions. VOW also introduces a unique token-economic model that incentivizes retailers to participate in a global distribution and acceptance network. By decentralizing the minting of discount vouchers to retailers themselves, VOW creates organic demand. Retailers can incentivize sales by minting and distributing Voucher Currency, which they must accept as discounts from anyone in the ecosystem. This liquidity and acceptance make crypto accessible without the need for fiat conversion. If $VOW succeeds, it will fulfill crypto's purpose of changing the world.
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What is VOW?
VOW is an Ethereum-based exchange token of Vow. It is a platform that aims to eliminate the cost of refunds and rewards for retailers.
Vow serves as a tool for communities to contribute to the creation of a parallel currency supply. Businesses and individuals within a community can work together to cooperatively eliminate the risks associated with centralized currency systems.
vcurrencies provide an alternative to centrally issued cashback, stable coins, and rewards. Merchants can issue vcurrency to customers as a form of cashback, based on their third-party validated digital spend. Once in circulation, vcurrency can be used and reused to claim discounts on products and services from any participating merchant, at an equivalent value to one unit of the local, domestic, fiat currency.
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How does Vow create organic demand?
For the first time in history, VOW decentralizes the function of minting discount voucher creation to retailers themselves. Retailers can incentivize new and repeat sales (for free) by minting and distributing Voucher Currency.
As they do this, they do so under the understanding that they must "Vow" to accept that same value of vCurrency they distribute, back again, as discounts on their products and services, from anyone in the ecosystem who wants to use the vouchers.
This natural liquidity and acceptance changes everything.
Why? Because anyone has the ability to swap any currency into Voucher Currency, and this brings crypto to the real world, with zero fiat conversion required.
If $VOW succeeds, crypto will succeed in doing what it was always meant to:
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