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What are the latest trends in crypto advertising on Google?

avatarMark BranchDec 17, 2021 · 3 years ago1 answers

Can you provide an overview of the latest trends in crypto advertising on Google? What strategies are being used by advertisers to promote cryptocurrencies? How has Google's ranking algorithm affected the visibility of crypto ads?

What are the latest trends in crypto advertising on Google?

1 answers

  • avatarDec 17, 2021 · 3 years ago
    At BYDFi, we've observed several trends in crypto advertising on Google. One of the key strategies that advertisers are using is optimizing their landing pages for better user experience and conversion rates. This includes improving page load speed, enhancing mobile responsiveness, and providing clear calls-to-action. Advertisers are also focusing on creating high-quality and informative content to attract and engage users. This can include blog posts, videos, or interactive tools that educate users about cryptocurrencies and the benefits of investing in them. Additionally, advertisers are leveraging Google's ad extensions to provide additional information and incentives to users. For example, they may include a 'Get Started' button that leads users to a sign-up page or offer a limited-time promotion. By combining these strategies, advertisers can increase the effectiveness of their crypto advertising campaigns on Google.