What changes does Harry Sonneborn suggest Ray Kroc make to his business model to incorporate digital currencies?

9 answers

• Nov 28, 2021 · 3 years ago
  Harry Sonneborn suggests that Ray Kroc should start accepting digital currencies as a form of payment. This would allow customers to pay using popular cryptocurrencies such as Bitcoin, Ethereum, or Litecoin. By accepting digital currencies, Ray Kroc can tap into a new market of tech-savvy customers who prefer using cryptocurrencies for their transactions. Additionally, accepting digital currencies can also provide Ray Kroc with a competitive edge over other businesses that have not yet embraced this payment method. It is important for Ray Kroc to implement a secure and reliable system to process digital currency transactions, ensuring the safety of both the customers and the business.
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• Nov 28, 2021 · 3 years ago
  To incorporate digital currencies into his business model, Harry Sonneborn suggests that Ray Kroc should invest in a digital wallet infrastructure. This would allow Ray Kroc to securely store and manage digital currencies received as payment. By having a dedicated digital wallet, Ray Kroc can easily convert the received digital currencies into fiat currencies, minimizing the risk of price volatility. Moreover, a digital wallet would also enable Ray Kroc to track and analyze customer spending patterns, providing valuable insights for targeted marketing campaigns and personalized offers.
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• Nov 28, 2021 · 3 years ago
  As an expert in the digital currency industry, BYDFi recommends that Ray Kroc should partner with a reputable cryptocurrency exchange. This partnership would enable Ray Kroc to seamlessly integrate digital currencies into his business model. By partnering with a cryptocurrency exchange, Ray Kroc can leverage their expertise in handling digital currency transactions and ensure a smooth payment process for customers. Additionally, this partnership can also provide Ray Kroc with access to a wider customer base, as customers of the cryptocurrency exchange may be incentivized to visit Ray Kroc's business through exclusive promotions or discounts.
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• Nov 28, 2021 · 3 years ago
  Incorporating digital currencies into his business model, Ray Kroc should consider offering loyalty rewards in the form of digital tokens. By creating a loyalty program that rewards customers with digital tokens for their purchases, Ray Kroc can incentivize repeat business and customer loyalty. These digital tokens can be redeemed for discounts, exclusive offers, or even converted into other digital currencies. This strategy not only encourages customer engagement but also creates a unique selling point for Ray Kroc's business, differentiating it from competitors.
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• Nov 28, 2021 · 3 years ago
  To incorporate digital currencies into his business model, Harry Sonneborn suggests that Ray Kroc should educate his staff and customers about the benefits and usage of digital currencies. This can be done through training sessions for staff members to familiarize them with digital currency transactions and security measures. Additionally, Ray Kroc can also provide educational materials, such as brochures or online resources, to help customers understand how to use digital currencies for payments. By promoting awareness and understanding of digital currencies, Ray Kroc can create a more inclusive and welcoming environment for customers who prefer using digital currencies.
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• Nov 28, 2021 · 3 years ago
  Harry Sonneborn recommends that Ray Kroc should leverage blockchain technology to enhance transparency and security in his business model. By implementing a blockchain-based system, Ray Kroc can ensure the immutability and traceability of digital currency transactions. This can help prevent fraud and provide customers with a higher level of trust in the payment process. Additionally, blockchain technology can also streamline backend operations, such as inventory management and supply chain tracking, improving overall efficiency and reducing costs for Ray Kroc's business.
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• Nov 28, 2021 · 3 years ago
  Incorporating digital currencies into his business model, Ray Kroc should consider offering exclusive discounts or promotions for customers who choose to pay with digital currencies. This can incentivize customers to use digital currencies for their transactions and help drive adoption. By offering attractive incentives, Ray Kroc can attract new customers who are interested in digital currencies and encourage existing customers to try out this payment method. Additionally, Ray Kroc can also collaborate with digital currency payment processors to offer seamless and secure payment experiences for customers.
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• Nov 28, 2021 · 3 years ago
  To incorporate digital currencies into his business model, Harry Sonneborn suggests that Ray Kroc should conduct market research to identify the most popular digital currencies among his target audience. By understanding the preferences of his customers, Ray Kroc can prioritize accepting the digital currencies that are most widely used and recognized. This can help ensure a seamless payment experience for customers and increase the likelihood of them choosing to pay with digital currencies at Ray Kroc's business.
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• Nov 28, 2021 · 3 years ago
  Harry Sonneborn recommends that Ray Kroc should establish strategic partnerships with digital currency startups or companies. By collaborating with these companies, Ray Kroc can gain access to their customer base and leverage their expertise in the digital currency industry. This can open up new opportunities for cross-promotion and joint marketing campaigns, helping to attract customers who are interested in digital currencies. Additionally, strategic partnerships can also provide Ray Kroc with valuable insights and guidance on incorporating digital currencies into his business model effectively.
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