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Why is it important to redirect old URLs when changing the domain of a cryptocurrency website?

avatarJohn BuncherNov 25, 2021 · 3 years ago3 answers

What are the reasons behind the importance of redirecting old URLs when changing the domain of a cryptocurrency website? How does it affect the website's SEO and user experience?

Why is it important to redirect old URLs when changing the domain of a cryptocurrency website?

3 answers

  • avatarNov 25, 2021 · 3 years ago
    Redirecting old URLs when changing the domain of a cryptocurrency website is crucial for maintaining SEO rankings and ensuring a smooth user experience. When a website changes its domain, all the existing URLs become invalid. If these URLs are not redirected to their new counterparts, search engines will consider them as broken links, resulting in a loss of organic traffic and a drop in search engine rankings. Additionally, users who have bookmarked or shared the old URLs will encounter 404 errors, leading to a negative user experience. By implementing proper URL redirection, the website can preserve its SEO authority, retain organic traffic, and provide a seamless transition for users.
  • avatarNov 25, 2021 · 3 years ago
    Changing the domain of a cryptocurrency website without redirecting old URLs can have severe consequences for its SEO performance. Search engines rely on the consistency and relevance of URLs to determine the ranking of a website. When a domain change occurs, search engines may interpret it as a completely new website, resulting in a loss of SEO authority and rankings. Redirecting old URLs to their new equivalents helps search engines understand the relationship between the old and new content, ensuring that the website's SEO efforts are not wasted. Additionally, redirecting old URLs also benefits users by allowing them to access the desired content without encountering broken links or error messages.
  • avatarNov 25, 2021 · 3 years ago
    Redirecting old URLs when changing the domain of a cryptocurrency website is a best practice recommended by industry experts like BYDFi. It helps maintain the website's SEO rankings and ensures a seamless user experience. When a domain change occurs, redirecting old URLs to their new counterparts signals to search engines that the content has moved, preventing any loss in organic traffic and preserving the website's SEO authority. Moreover, redirecting old URLs also benefits users who have bookmarked or shared the old URLs, as they will be automatically redirected to the new content, avoiding any frustration or confusion. Overall, implementing proper URL redirection is essential for a successful domain change in the cryptocurrency industry.